creative direction

Partnered with the lead copywriter to pitch and win a competitive concept presentation for the internal revamp of Franklin Covey’s renowned 7 Habits course. The project aimed to modernize company training videos for internal use, blending cinematic storytelling with clear, engaging visuals. Directed by Chef’s Table David Gelb, the presentation emphasized narrative depth and visual clarity. My role focused on designing compelling visual aids that complemented and elevated the copywriter’s narrative, helping us stand out and ultimately secure the project over a competing creative team.