GMP Website Refresh

Client: GMP, LLC
Timeline: 5 months
Role: UX Designer, Project Manager, Squarespace Configuration

Project Overview

GMP, LLC is a government contractor that bridges the gap between federal agencies and high-impact technology, tactical, and medical solutions. While their services are top-tier, their website and brand materials no longer reflected the credibility and clarity needed to stand out in their industry.

The client didn’t want a complete redesign but rather thoughtful improvements that offered long-term autonomy for their team. This included transitioning from WordPress to Squarespace, refreshing their brand system, and creating a more user-friendly, accessible site.

Project Goals

1. Migrate the website to Squarespace for easier internal management.
   
   

2. Build a refreshed brand system including typography, color, and iconography.
   
   

3. Ensure WCAG accessibility and SEO best practices were met.
   
   

4. Organize partner and service information in a more digestible format.
   
   

5. Equip the internal team with confidence and clarity for future updates.
   
   

Research and Discovery Methods

1. Competitor analysis
   
   

2. Internal stakeholder conversations
   
   

3. Color accessibility testing
   
   

4. Audit of current content structure and service categorization
   
   

Key Insight

One of the biggest challenges was simplifying GMP’s broad, nuanced offerings. Their industry is both wide-reaching and highly specific, depending on the product or client. The solution required structuring the site around clear, digestible content blocks that could flex with future needs.

Strategy and Design Process

To ensure the site would be maintainable without technical support, I selected a Squarespace template with strong foundational structure and then customized it to balance simplicity and style.

I continually tested the interface through the lens of a non-designer: Would this be intuitive for someone unfamiliar with web platforms?

Key Tools

Adobe Illustrator, InDesign, Photoshop, Trello, Google Drive

Design Enhancements

• Partner Showcase: Created visual groupings of GMP’s partners by service category, offering visitors a clearer view of who they work with
  
  

• New Content Pages: Added “Ethics & Impact,” expanded “Contract Info,” and distributed FAQs across relevant pages for better user flow
  
  

• Capability Statement: Designed a live web version to go alongside their downloadable PDF, offering multiple access points for users and search engines
  
  

• Content Restructuring: Cleaned up navigation and page hierarchy, optimized color choices for accessibility, and ensured content could scale with minimal design debt
  
  

Constraints

Highly specialized content that needed to remain accurate yet approachable

Collaboration

Client collaboration was conducted through email and Zoom check-ins. The scope allowed me to take the lead, with the client placing trust in my ability to deliver clear, sustainable solutions.

Outcomes

The website has launched and is now live. While measurable data is still being tracked, I’ll be on stand by and working with the team until they feel confident in having full autonomy of their website.

Reflections

This project marked a turning point for me in both scale and responsibility. I honed my project management skills, practiced leading with confidence, and learned how to navigate client relationships where the brief is open-ended and the expectations are high.

It also reminded me of the importance of staying grounded—especially when facing resistance from individuals who may not fully value your role. I’m proud of the work delivered, and I know it will serve GMP long into the future.